Once upon a time, in the United States, there was a popular gadget among youngsters, named Sidekick. Manufactured by Japan's Sharp for Danger Inc, this handset was hugely popular because of its QWERTY keyboard and texting-friendly it had. Sadly, when RIM's BlackBerry emerged to offer more complete solution on messaging and the acquisition of Danger by Microsoft, slowly but sure the Sidekick is drown to the deadpool.
It's 2010 now, the era when multimedia and apps begin to conquer, while messaging section still has its own loyal audiences. The King of messaging is still BlackBerry, now in its OS 5.0 and more beautiful figure. Becoming part of Microsoft development, they [was Danger] want to kick ass one more time. They know the market, they know what this market want. The result is the rebirth of unique QWERTY phone in
KIN series, still manufactured by Sharp this time.
KIN boasts social network into different level, ease users on sharing by drag-and-drop (KIN Spot) and picking which friends' updates they want to know more (KIN Loop). Mcrosoft team observes human behavior, especially teenagers, and here's the result. KIN has Windows Phone core, but it's not really a Windows Phone as it doesn't have Windows Phone's full functions.
The initial launch of KIN reveals two models, KIN One and KIN Two. Kin One is smaller, chunkier, and perfect for early youngsters. KIN Two is bigger, bolder, and having better camera that can record HD video. Both have big space for music, 4GB and 8GB respectively, allowing them to store 1000 - 2000 songs. It's no doubt that 12-18 years old section will be the ultimate target. The question now, can they ousted BlackBerry from its throne?
While KIN has fancier interface and more hip design, BlackBerry still has better closed system to offer. It's up to USA's teenagers to decide their preferences and these battles may lead to new idea on how cashing money from younger generation that usually crazy for Disney musicals, Twilight series, and MTV reality shows. Oh wait, I think I have found the perfect ambassador to make KIN sales goes crazy. Just signs
Justin Bieber as KIN's endorser.