Nothing seems to be rosy for Google and their Nexus One smartphone. Dropped by Verizon in favor of the
HTC Incredible, then dropped by Sprint in favor of
HTC EVO 4G,
lackluster sales in the US and international markets, little seems to go right for the "Superphone" dubbed by
some to be the
iPhone killer.
In January, Google looked intent on disrupting the mobile phone market by offering direct sales from their website to consumers. While T-Mobile is their preferred US partner, the Nexus One has never been available from T-Mobile outlets. Compare this to the Motorola Droid which is sold by Verizon through their retail outlets.
Worldwide Android adoption is faster than they could probably have hoped for but US sales of Nexus One pales in comparison to the Droid. In 74 days, both the original iPhone and the Motorola Droid, available only in the United States, sold 1 million units each. In Motorola's case, they exceeded it. Google on the other hand, sold only 135,000 units despite being available in several countries.
Today, Google announced a
change in their sales approach. Adopting their strategy in Europe, Google will soon extend their partnerships with local operators in the US and international markets and make Nexus One available through traditional retail channels. This means you should soon be able to pick up a Nexus One from a store instead of having to order it directly from Google. Operators are also more likely to be selling it with a service contract which would help the phone's adoption rate. Nothing however has been said about after sales support.
On the other hand, this decision may be a case of too little too late. The Droid and the Milestone (its GSM/HSPA version) appeal to those looking for a premium Android phone with a mechanical keyboard. The N1 is now also facing competition from its stablemate, the HTC Desire which comes with a longer battery life, higher specification, and a refined button placements.