Microsoft announced the KIN pair of phones a short while ago to excitement of the mobile industry. It seemed like it's a good product aimed at youngsters who would connect via social network services. While KIN doesn't support downloadable apps and games, it does offer cloud backup, similar to the canceled Sidekick phones by Danger, which itself was bought by Microsoft not too long ago. The KIN phones cost either $50 or $100 after rebates.
Then came the first red flag. Microsoft is teaming up with Verizon to deliver the KIN. Sure, Verizon has arguably the best mobile coverage in the United States but they also come with caveats. In the past they've blocked bluetooth data so subscribers are forced to buy data plans to perform backups or data transfers between devices.
The second red flag is the monthly fee which stands at $70 with a two year contract, similar to what they and other operators charge for full fledged smartphone. It sounds like Microsoft and Verizon copied the playbook from printer companies; Charge a small fee for the device, hit them through the roof with ongoing costs.
Their argument is that these phones are heavy on data usage because cloud backup of photos, videos and other data will eat a good chunk of bandwidth, which is no different from what a full smartphone does.
The third red flag is a doozy. In defending the pricing,
Microsoft announced that the KIN platform will eventually be merged with Windows Phone 7.
Microsoft's Greg Sullivan said, "Over the longer term, we'll be merging [Kin and Windows Phone 7] platforms and having downloadable apps."
The obvious question is then, why release the KIN in the first place if you're only going to merge it with your main platform? There's no time frame set by Microsoft so "over the longer term" could be next year, could be two years from now, could be never. What is the compelling reason for anyone to choose the KIN over other phones?
In the same article, Brenda Raney from Verizon is quoted as saying that the phones are meant for those, "whose life is about networking." Does that seem clear to you?
It's difficult to see the logic in releasing this product after reading that statement from Sullivan. There's also no guarantee that the first generation of KIN phones will even be eligible for the eventual upgrade, highly unlikely it seems, given the specifications.
If you're going to spend $70 a month, might as well go with a real smartphone.