This time, iPhone no longer rules the world. Korea authority, country which just launched iPhone last November, asks each game categorized into "entertainment" section to be rated and approved by its
Game Rating Board [link in Korean].
Korea Herald reported that this step is taken due
concern about possible distribution of violent and sexual content. Unfortunately, Apple isn't ready yet to give up.
Currently Apple removes the gaming section from Korea's App Store, although Korean iPhone users are still able to download it from other countries' App Store. As for record, among 100 popular application in entertainment category, 30 game apps haven't got approval from the rating board. The usual game rating in Korea consists of 4 categories, All (Everyone), 12+, 15+, and Teenage Restriction (18+).
After three weeks of distribution, currently there are around 150,000 iPhone users in Korea. It's not a surprise that gaming category are popular. We know that lot of professional gamers are coming from this country. While this actually an appropriate step taken by the local authority, looks like Apple is licking its own tongue, referring to its policy on "censorship process" for every app submitted to App Store.
We need example, Steve. Don't do any double standard if you still want to have healthy profitable business. Until now, Apple representative in Korea declines to make any comment.