Nexian phones to feature built-in Facebook app
Capitalizing on the popularity of Facebook in Indonesia, the country's largest mobile phone company, Nexian, will include its own, officially sanctioned Facebook app in its new line of phones.
Back in November, TechCrunch's Sarah Lacy called out Facebook for practically neglecting the Indonesian market despite the super rapid adoption of the social network in the country. Shortly after, the company made a call back to Nexian following its repeated attempts to contact the Palo Alto-based company.
Apparently Nexian had been looking to get Facebook to add its app into the company's phones. These won't be Facebook phones but phones with a built-in Facebook app.
The Nexian Facebook app is identical in all aspects to the iPhone and Android versions. Despite having been developed in-house, it is an official Facebook app right down to authentication, icons, interface, everything.
Interestingly Google was the more responsive one with respect to communication between companies but Facebook managed to pull off the deal with Nexian much quicker. Integration of Google's search bar still has yet to happen.
The new Facebook-infused phones are available today and owners of older Nexian phones should be able to bring their phones to a Nexian service outlet of they wish to have the Facebook app installed soon.
